Naukri.Com Essay

COM Industry- eBusiness is the integration of a comp whatevers assembly line including products, procedures, and work over the Internet. pic You turn your company from a handicraft into an eBusiness when you integrate your sales, selling, accounting, manufacturing, and operations with your web situate activities. An eBusiness uses the Internet as a center for all business activities. eCommerce is the online component of an eBusiness. E-business may be defined as the conduct of industry,trade,and commercialism using the computer networks. Naukri. om is an Indian pipeline search engine operating in India launched by Sanjeev Bikhchandani in March1997. This employment site allows businesses to place channel announcements and find come on through resumes. People looking for employement can post their resumes, ad links to their hearth page and browse the ads and look at potential employers home pages as well. The site was established in 1997 by Info Edge (India) Ltd. In fo Edge is a listed company on the Bombay Stock Exchange and subject Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 million registered affair seekers and over 80,000 live job listings from Corporate Customers. During the monetary year 2010-11 Naukri. com swear outd approximately 42,000 Corporate Customers, an average of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview In India Naukri. com has been bedded at 22nd spot as per Alexa traffic rankings. It has a global ranking of 452. 2,480 sites share their links in the job portal. Usually almost 9 minutes is spent by each viewer in the site nd every page is viewed almost 42 second approximately. Naukri is the ahead(p) job site in India and is the premier brand of Info Edge. It has single-handedly given a new dimension to the concept of employment in the country. After it was found the co mpany has left behind every competitor. Naukri. com as a recruitment agency offers employment related services to both regular job seekers and leading view agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and Resume Database Access.Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It also publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision Vision is to effect a platform where, in 20 years time, every Indian who is looking for a job can find one. Mission Every somebody looking for a Job should irritate one. Initial Strategy (1997-2000) The initial market placeing strategy was geared toward s fulfilling two objectives.The first objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The team went through the previous issues of several newspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an publicizing for jobs in the last five years.Letters were mailed out to them with information about the service. At the same time, another list of newspapers and magazines was compiled. Letters were also displace to these newspapers and magazines informing them of the introduction of this unique service. Advertising was also done but on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, th e marketing strategy of Naukri. com was based on direct mailing and it was actually a very low constitute one. Current Strategy (2001-2004) The marketing strategy currently being followed by Naukri. om is two pronged one, in the words of their marketing manager Ayesha Kapur. Naukri. com imagees out to two segments primarily the job seekers and the employers. To polish off out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go around and meet the clients face to face, introduce them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the print media and is promptly exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during the IndiaAustralia cricket g ame series beam on the national T. V. network, Doordarshan, in the year 2001. Environmental factors The major external forces are SUPPLY AND DEMAND If the company has a demand for more(prenominal) professionals and in that location is limited supply in the market for the professionals demanded by the company, then the company will nonplus to depend upon internal sources by providing them special training and phylogenesis programs.Attributes and Characteristics Faster search Secured access Personalized data Customization of data Privacy protocol Huge records for recruiter and applicant to search from Cost effective Global reach Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters Ease of access to millions of jobs. Personalized format Secure login Global reach Application time is reduced Resume developments For employers Connectivity to millions of job hunters Real time information updates Relevant search E apps to manage resonses Ease in crack information For government Increase in GDP Increase in tax revenues Low unemployable rate IT Infrastructure requirement pic 5 social class model of naukri. com infrastructure pic Firewall It is a software application mounted on a server at the point where a company is attached to the internet. Its take is to prevent unauthorized access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit analysis They do the market more efficient by reducing search cost and transaction cost and then making it attractive to get into this market.It is important to control the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain acti vities performed in this market. They made the market more efficient by reducing search cost and transaction cost thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, trapped look upon is released which means a new revenue stream for the business organization.Trapped value is also released when a new value system gets created, for example, the value of a new found community of recruiters and job seekersthey existed earlier but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost advantage comes from reducing the cost of print ads and other traditional methods. Also they get the great talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around f or hunting down the required jobs. Challenges in Naukri. com business pic People- Convenience and connectivity ensures people are just click away to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increasing number of applicants the increasing database makes it difficult to manage the prodigious pool of offers. Moreover some co-success factors support both efficiency and effectiveness communities as parts of e-customer relationship management programs improve customer retention , thus avoiding high costs of acquiring new customers. Implementation Its easy to describe e-commerce and the benefits resulting from its implementation. Its not so easy to develop and deploy e-commerce systems. Companies slang faced significant hurdles in these efforts Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a companys core business exploites. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus help change cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met.Businesses also need flexible solutions so that they can easily adapt a system to meet ever-changing business conditions. Security. Because the Internet provides almost universal access, a companys assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a sites usability or performance nor make its development too complex. There is an additional security issue Bec ause e-commerce systems alter the collection and usage of sensitive information about individual customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to draw rein the positionality of existing applications into e-commerce systems.Most companies new to e-commerce already use information technology to conduct business in non-Internet environments in existing marketing, order management, billing, inventory, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here means the linking of trading partners applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces costs and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- view material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- education and race Mydala. com- deal offering site PEST Analysis POLITICAL 1. Government support for increasing Internet penetration in India. 2. Tax benefits to corporate. 3. Government form _or_ system of government to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3.Increase in ratio of employed to unemployed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People drip more time on internet 2. Rise of social netwo rking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis naukri. com has the first mover advantage. It is still paying off till date with naukri having the best brand regain in terms of job portals. The site design has received great acceptance among Indians. (better than monster and timesjobs) It has the experience of being in the market for almost a decade. It has a large market share while monsterindia and Timesjobs are far behind. It ranked as Indias number one job site on all parameters page view, reach, and traffic. It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses It has a large number of employees and hence the company incurs a high cost for managing salesforce. There is a high aim of attrition. Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. Further, with broadband infrastructure being rolled out, there are more opportunities on the net. The scope of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medium of recruitment.