Marketing Management Concepts Essay Example | Topics and Well Written Essays - 500 words

Marketing charge Concepts - Essay ExampleAlternative Management Channel Techniques. One of the alternative channel management technique that Peoples Bank passel employ is the handed-down brick and mortar model where they set up their buildings to support business transactions with customers (Murphy 2003). Also, they can likewise equilibrise their online presence with brick and mortar product distribution. This is to capture markets which do not have access to the internet.Peoples Bank and the societal Marketing Technique. The societal marketing concept firmly holds that the organisations task is to determine the needs, wants, and interests of target markets and to deliver the desire satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the consumers and the societys well-being (Kotler 1994). We can see that as Peoples bank utilize the best technology available and apply it to their business sector, aptitude is increased not only on the part of the customer but also to the business. However, there ar some setbacks like racy expenses due to high cost of energy. It can be noted that the skyrocketing cost of fuel in the world and domestic market will spill over as high energy consumption for consumers using this technology.Impact of Technology on Business.