Oliver Twist free essay sample

Oliver Twist was written by English author, Charles Dickens. Charles was one of the best novelists in English literature. This book is about Oliver Twist, an orphan who leaves a workhouse and goes to London. There he meets the Artful Dodger, the head leader of a gang of juvenile pickpockets. Oliver is unaware to their unlawful activities. Oliver Twist, a young child, was the novel’s protagonist and stands out as the main character in this story. Oliver’s real, complete identity was a mystery in the novel. From what I gathered, he is an innocent and poor orphan boy who was born in a workhouse. Throughout the book, Oliver was surrounded by coarseness and cruelty. Even though he was treated badly, he is a charming, innocent child. In many ways, it’s hard to find Oliver’s character believable. He was raised in such corrupt surroundings, but his virtue and purity are absolute. We will write a custom essay sample on Oliver Twist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even when Oliver was manipulated and abused, he doesn’t become indignant. Oliver does not represent a picture of a boy that is torn between good and evil but instead, he is goodness incarnate. Some characteristics that I appreciate of Oliver’s is that he had the courage and was brave enough to run away to London, even though he was still such a young boy. Another characteristic I appreciated was that even though Oliver grew up in a terrible environment and was abused all the time, he didn’t let that get to him. Oliver was still innocent, charming and pure. He doesn’t even know what evil is and can’t even comprehend it. I think it is good for himself that he is so naive, but on the other hand it’s not good to be ignorant because he needs to know of what is going on around him, as he lives in such an evil environment. Oliver has such amazing moral values, which even the idea of stealing horrors him. His good nature must come from instinct, because he could not have learned how to behave from the workhouse. I believe Charles Dickens was inspired for writing about Oliver Twist because of his own childhood. Dickens wrote about the real world. He didn’t write about higher or middles classes, he wrote about the people and kids that were struggling during his time. He used a lot of the same ideas in the novel that he had to go through as a kid. I think the reason being is so that readers can see what it was like to live in his time. My personal evaluation is that the book, Oliver Twist, was an incredible book. Though it was very sad at some parts, it really made me think of the world we live in today. I can’t explain how much Oliver, as a person, has changed my views in a lot of ways. Despite being treated horribly, he still had such a graceful and pure positive outlook on life that I find to be inspiring. In some ways, it kind of shows that no matter what anyone goes through, they should remain positive and look on the bright side of their situation. His character almost didn’t feel real, because I’ve never seen or met someone with his characteristics.

Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Essay Example

Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Essay Example Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Paper Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Paper In my sentiment, Macbeth is represented as a tragic hero. Macbeth s characger is a authoritative illustration of a Shakespearian tragic hero. In many of Shakespeare s calamities, the chief character starts off as a really courageous, epic individual whom everyone praises. However as clip moves on, the character loses repute because he has to confront a moral quandary and fatal defect. In Macbeth, Act 1 Scene 2, we know that Macbeth is the chief character, because of his brave actions in the conflict. A tragic hero s exceeding nature by and large raises him above the mean degree of humanity. Macbeth s instance the fatal defect, katharsis was his aspiration. Macbeth s gallantry can be seen by the manner Macbeth rejects fortune that is personified as a glorious warrior. Macbeth is described as Brave Macbeth and besides as a retainer of the God Valour ; he is Valour s minion . The godMacbeth s violent nature supports his place as a hero contending for Scotland. Macbeth is seen to hold unseamed him from the nave to the chops. Shakespeare creates a violent imagination of Macbeth viciously killing Macdonwald. Clearly this is violent but besides adept. The usage of unseamed is a metaphor from vesture that shows his preciseness and expertness. Macbeth can be seen as a heroic warrior as he is contending for Scotland. He is represented as a valorous character who hunts down Scotland s enemies. Carved out his transition boulder clay he faced the slave We can see Macbeth s accomplishment as he carves like an expert. He is an complete violent death machine, but because he serves Scotland he is non a meatman even though he has the accomplishments of a meatman. When Macbeth and Banquo returned to Scotland, Macbeth was greeted by 3 enchantresss with 3 different salutations. The three enchantresss say, All hail, Macbeth! Hail to thee, thane of Glamis! All hail, Macbeth! Hail to thee, thane of Cawdor! All hail Macbeth that shalt be king afterlife. ( Act 1 Scene 3 Line 48 ) Macbeth did non believe the enchantresss prognostications at first, but after Ross informs Macbeth that the male monarch has merely gave him the place of Thane of Cawdor he starts to believe that they are true. When the prognostication of being the thane of Cawdor, he thinks that it is obvious that the other prognostication of going the male monarch will come true every bit good. This declines his aristocracy by thought of being a male monarch, which means that he would hold to interrupt the concatenation of being. The concatenation of being is the position of God, Jesus, angels, male monarchs and etc. and the King is God s appointed representative so Macbeth can non be King. Besides, Macbeth knows that if Duncan dies for some ground, it would be the princes who d be the male monarchs afterwards. Macbeth becomes confused about how he d be a male monarch when he was nowhere near the throne line but he still tries to believe about how to go the male monarch as he is influenced by his fatal defect ; aspiration. In Act 1 Scene 5, Lady Macbeth knows about the enchantresss prognostications. Lady Macbeth truly wants to go the queen of Scotland, hence she starts promoting Macbeth to slay King Duncan. Lady Macbeth puts an tremendous impact on Macbeth of slaying Duncan. At first, he denied Lady Macbeth s suggestion, but in the terminal he does slay Duncan which is his moral quandary. I ll travel no more ; I am afraid to believe what I have done ; Look I wo nt once more I dare non. ( Act 2, scene 2, line 51 ) This quotation mark is when Macbeth came back after slaying Duncan and Tells Lady Macbeth that he would neer make such thing once more. This shows that Macbeth is scared about the title he has done. Lady Macbeth so takes control of this state of affairs, where Macbeth is excessively frightened to make anything. This quotation mark is when Lady Macbeth says that this H2O will clean their bloody custodies and wipe out their wickedness. a small H2O clears us of this title. ( Act 2, Scene 2, line 67 ) . The 3rd prognostication comes true after Malcolm and Donalbein runs off from Scotland, scared for their lives and Macbeth becomes the King of Scotland. However, now he is eager to make anything to maintain on being the male monarch of Scotland. Therefore, he hired bravos to kill Banquo because he knows about the prognostication and Banquo has started to surmise Macbeth. At this point, Macbeth s place declines even more than when it was when Macbeth had murdered King Duncan. Killing your best friend to stay as a male monarch is non really heroic. He besides, wanted Banquo s boies to be killed, because the prognostication said that Banquo s boies would be male monarchs. This means that Banquo s boy, Fleance would be a menace to Macbeth or his posterities. However, Fleance flights and Macbeth becomes irritated. He says, Then comes my fit once more ; I had else been perfect. Whole as the marble, founded a the stone, as wide and general as the casing air, but now I am cabined, cribbed, confined, edge in to saucy uncertainties and frights. But Banquo s safe? ( Act 3 Scene 4 lines 21 ) Macbeth s diminution in position is really clear now. Macbeth is a whole different character since the beginning of the drama. He was loyal to the male monarch in the beginning, but now he is non afraid of anything. He thought of nil of killing neither Duncan nor Banquo. He was non afraid of the effects of his actions even though he knew precisely what they would be. This is besides another portion of Aristotle s theory on tragic heroes. After this at Act 4 Scene 1, Macbeth visits the enchantresss to cognize more about what would go on to him in the hereafter. When Macbeth arrived the enchantresss were fixing the charming caldron. Macbeth demands the enchantresss to reply his inquiries when Hecate says that all is ready to be done. Macbeth drinks the caldron the enchantresss give him and the first phantom appears and warns to Macbeth that he should be cognizant of Macduff. In my sentiment, Macbeth is a tragic hero in this Shakespeare drama. The Aristotle theory about tragic heroes backs the drama up. Harmonizing to Aristotle s theory about tragic heroes, the character must be at a high position in the beginning, have some virtuousnesss, have a tragic defect, and attain readers understanding in the terminal of the narrative. Macbeth fits into all the demands as a tragic hero. Therefore he is a tragic hero.

International Marketing Strategy Report Essay Example | Topics and Well Written Essays - 2500 words

International Marketing Strategy Report - Essay Example According to IMF, the Russian economy is about 2 trillion doallrs in GDP. The country is one of the highly growing countries in the world. The country has a favourable political and socio-economic environment that is crucial for business. Toyota Motor Company is a multinational vehicle producer and a public company listed in the New York Stock Exchange and London Stock Exchange. The company has a global presence with operations in countries such as Japan, USA, Canada, Russia and European nations among many other regions. In the Russian market, the company commands a leading market share with about 150,000 units sold in 2012. For the company to survive in any political regime there must be satisfactory authenticity as perceived by the citizens through continuous economic and effective development. Adherence to the established code of conduct leads to increased sales and market growth in foreign operations. The Macro, Micro and Eternal Environment Influences Over the years, Toyota Comp any has faced a number of challenges in their established markets in business operations, particularly in the production segment. Specifically, the automobile products are seen to have defective parts and other engineering challenges. This led to a number of recalls that dented the reputation of the firm. Nonetheless, the executives insisted that they marked vehicles for defaults that were regarded non-problematic in order to establish the real challenges and please the clients. Moreover, the company is faced with market challenges in their Russian and Japanese market due to the growing tensions between the two nations. This has given the German and Korean firms a chance to grow their market share in the country. The company is faced with high competition from other automobile firms such as General Motors, Honda, and Ford. The Toyota Company, being a multinational presence in the industry, has to deal with the recognized legal and regulatory requirements in their international marke ts. Every nation has their own regulations on business operations that affects corporate outcomes. Appreciating that Russia underwent through 70 years under communist rule that ended in 1990, it is outright that this played a role in shaping the Russian way of life. Even before the communist rule, it is crucial to bear in mind that Russia had been under authoritarian rule for more than a thousand years. Even though it may be risky to generalize the cultural perspective on doing business in Russia based on these, this information ought to be appreciated as a point of departure in attempts to understand the unique micro and macro perspectives in doing business there. Considering its unique history, there are distinct cultural perspectives of doing business that anyone ought to consider before venturing into the Russian market. SWOT Analysis Strengths Production presence in Russia High brand reputation Supportive government policies in Russia Global presence and brand assortment Weakne sses High number of complaints and vehicle recalls Frail presence in the emerging markets Opportunities Intensification through acquisitions High uptake of ‘green automobiles’ Changing client wants Threats High costs for raw materials High competition from rival companies Varying fuel prices Product, Price, Promotion and Distribution Strategies

Interview questions Essay Example | Topics and Well Written Essays - 750 words

Interview questions - Essay Example The best way of having the employees to follow those codes is by following them themselves. Managers are faced with ensuring they treat all the employees equitably and within the organizational policies in spite of the employees’ diverse strengths and weaknesses. There is also the task of dealing with uncooperative employees, some of whom may claim discrimination such as age. The penalties are usually high should an employee prove that the HIM manager failed to provide him/her with fair and equitable treatment based on age. The patient’s information could also be faulty, or lack the means to pay after the billing. Sometimes an employee could also be admitted as a patient (LaTour, Kathleen 2006, pg 13). I think it does. However several guidelines should be implemented that are more focused towards providing health care in the privacy and comfort of the patients’ home. This is in terms of encouraging the patient’s independence and improving his/her quality of life, providing reliable, dependable assistance focused on the patient’s needs and that would bring about the general well being of the patient. According to the Mercy Medical Center’s website (http://www.mercymedicalcenter.info/news/pressreleases/69.html), the policy dictates that a patient must be provided upon admission with a notice of privacy practices that â€Å"explains the purpose for which the medical center may use and disclose the patient’s Protected Health Information (PHI) without the patient’s authorization, the policy must also inform the patient of their rights to privacy and explains the Center’s legal duties under federal privacy laws and regulations†. Ensuring that one keeps at bay the broad unethical practices that affects the profession’s main values and establish a set of ethical principles to use in guiding decision making as well as taking actions. Learning to identify the

Software Engineering Exam Questions Essay Example | Topics and Well Written Essays - 3000 words

Software Engineering Exam Questions - Essay Example ISO 9000 describes quality assurance elements in generic terms that can be applied to any business regardless of the products or services offered. ISO 9001 is the quality assurance standard that is designed specially for the engineering products. In addition, this standard contains 20 requirements that must be present for an effective quality assurance system. Because the ISO 9001 standard is applicable to all engineering disciplines, a special set of ISO guidelines that ISO 9000-3 have been developed to help interpret the standard for use in the software process. The requirements delineated by ISO 9001-3 address topics such as management responsibility, quality system, contract review, design control, document and data control, product identification and traceability, process control, inspection and testing, corrective and preventive action, control of quality records, internal quality audits, training, servicing, and statistical techniques. The main focus of agile software engineering approach is on the people as well as on the dynamics of their connections and communications, rather than on rigid software development and complex requirements planning procedures. A main idea encouraged by the agile policy is that people that can be customers, software developers or users: and they form the foundations of the software development procedure. This is one of the clearest advantages of an agile approach: rapid learning helps you learn what you truly want and need because you can see actual results instead of "intermediate" results. If you are building software, you can see a working system and get real concrete feedback about it. In addition, the users, consumers, and other stakeholders can participate more effectively in determining what you are building for them. The basic process structure of agile methods consists of the short cycles (iterations, sprints) of delivery of valuable

Principles of Strategic Marketing Management

Principles of Strategic Marketing Management Organizations use Strategic Marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity. Read on to learn more about what Strategic Marketing is and how businesses use it. Companies use Strategic Marketing to identify customer needs and to create a marketing plan to meet those needs and increase profit. Typically, an organization will create a written Strategic Marketing plan that dictates what type of marketing programs it will use during a given time frame and how those programs will be implemented. Marketing promotes your business and all that your business offers to your customers, brings customers to your business, and makes your business stand out in the crowd. A solid Marketing Strategy brings consistent traffic and a constant flow of customers to your business. TASK 1 Principles of Strategic Marketing Management The principles of Strategic marketing deals with the big picture marketing planning. It analyses how a company can best satisfy its customers and make a profit  at it. Strategic marketing planning is directed from the top of the company and is extremely important in any for-profit organization. Several key principles govern strategic marketing. History of TARIK FOODS: I am going to construct a strategy on a grocery store (TARIK FOOD) in east London market. We aim to make the selection process through and challenging for a number of reasons, firstly to make sure us employee those people that are right for the role and just as important who will fit in with TARIK food culture. TARIK food started life in 1995 when Mar. TARIK started selling surplus groceries from a stall in the east of London Mr TARIK made a profit of  £1 from sales of  £4 on his first day. The TARIK brand first appeared two years later in 1997 when he bought a shipment of Asian stuff food from Pakistan. The nature of this business is sole proprietorship. Though there are so many grocery stores like TARIK FOODS, Vijays Store, Khan Super Food, Johan Supermarket Store and Sainsburys. People demand some change in their taste with higher quality food at lower price. So, we need competitive edge in the grocery market. Thats why we are going to launch something new according to consume r requirement in better way! This differentiation supposes to be a big profit for me. Growth of TARIK Food in 1999 represents increase of 4% compared to 1998. Growth in 2005 and 2006 represent 7% compared to 1999. Growth is forecasted at the same rate in 2010. The role of strategic marketing in TARIK FOODS As companies strive to ensure future growth and profitability, they are turning to their marketing organizations to accelerate and guide their paths. Marketing is expected to provide a competitive advantage in shaping not just brand and corporate positioning but also in driving corporate strategy and setting the agenda for innovation and growth. Marketing plays an important role in the strategic planning process for many organizations. Although some marketing positions are represented at the corporate level, most are at the functional level within the business units of an organization. As shown in Exhibit 3-3, however, marketing is involved in strategic planning at all organizational levels in TARIK FOODS Strategic marketing is describing the the marketing activities that are affecting the functioning of the TARIK FOODS in the competitive market of food products. The role of strategic marketing can be described in the three basic types and functions. First : This helps everyone in TARIK FOODS towards the market and the customers. Thus they are responsible to excute the marketing philosophy throughout. Second :- This help gather and analyse the information required to examine the current situation , identify the trends in the marketing environment for TARIK FOODS and assess the potential impact of these trends. Third :- The role of marketing is varied in the TARIK FOODS . For it is a organisation which is driven by the marketing philosophy , so it plays a key role in the strategic decision making. The trend is pushing towards the strategic marketing and its planning responsibility further down the organisation, which is increasing the clout in the organisation`s strategic planning process. Processes involved in strategic marketing in TARIK FOODS Setting up of marketing goals.  Once they have decided to market their products, they set realistic and measurable goals to achieve over the next 18 to 24 months. This time span allows them to plan activities around community events that are in line with their marketing goals. For example, TARIK FOODS might help sponsor an annual walkathon for breast cancer or speak at a nearby communitys annual health fair. Because of the rapid changes occurring in the health food and care environment. TARIK FOODS dont recommend planning specific activities more than two years in advance. Conduct market research.  The purpose of market research is to draw a realistic picture of their practice, the community they serve in and their current position in that locality . With this research, TARIK FOODS can make fairly accurate projections about future growth in the community, locality and Region and as well as identifies the competitive factors and explore non-traditional opportunities   Determine a budget.  Before TARIK FOODS can decide what specific marketing strategies they want to implement to achieve their goals, they examine ther financial information and come up with a marketing budget. Marketing budgets vary by the type of market a practice is in, the age of a practice and whether the practice has marketed before. Develop an implementation schedule.  An implementation schedule is a time-line that shows which marketing actions will be done when and by whom. TARIK FOODS decides the schedule should also include the cost of each marketing action and how it fits into the budget estimates for the 24-month period. While the management of TARIK FOODS creates the schedule, they carefully consider how the activities will affect the current practice operations and whether there are sufficient resources (such as staff, time and money) to accomplish the necessary tasks.   Creating an evaluation process.  The management of TARIK FOODS belives in the the value of a marketing plan is its effectiveness, which requires deliberate and timely implementation  and  monitoring and evaluation of results. Thus they pay importance to measure their results against the standards they had set in establishing your goals.This helps them achieve the said process laid down by them. Link between strategic marketing and corporate strategy in TARIK FOODS In TARIK FOODS the Corporate structure is very well laid and thus each and every strategies are linked and are co-releated to each other . This helps them to achieve each and every goal and the laid down of various marketing and organistaional stratergies very effectively . Corporate strategy is the  overall  scope  and  direction  of a  corporation  and the way in which its various  business operations  work  together to  achieve  particular  goals. Where as Strategic marketing is promotes your business and all that your business offers to your customers, brings customers to your business. In TARIK FOODS we can see that that the management which is promoting its business with the techniques of the strategic marketing , is also simultanesouly incorporating the said similar type of guuodelines in some of its corporate environment , which is controlling the few other branches of the stores and distributon and control of its staff. So it is very obvious that the lin between the corporate and the strategic marketing is evident. TASK 2 Tools used to develop a strategic marketing strategy In TARIK FOODS the management follows the following chart which is best describing the strategic marketing that they are using in oreder to develop and promote and bring in the growth for the organization . They are at present using the 5 Step Planning Process . Below here is the chart which describes it the best. C:UsersdineshDesktopplanprocess.jpg 2.1) The Models used in strategic marketing planning in TARIK FOODS SWOT Model : The SWOT tool is one of the most important tools in strategic marketing.  Ã‚  It is also one of the most maligned and misunderstood.  Ã‚  90% of the SWOTs that we see are done badly and have little use in developing strategy. SWOT means Strengths, Weaknesses, Opportunities and Threats.  Ã‚  Done correctly , it should provide a one-page summary of your entire market audit and point towards the key issues that need to be addressed in the marketing plan. This simple tool will help you undertake your own SWOT effectively and provide a professional situation summary in your marketing plan.   McDonald Marketing Plan :- 2.2) The Link between strategic positioning and marketing TACTICS IN TARIK FOODS Strategic positioning is Primarily, strategic positioning is a differentiation tactic by customer segment, with the goal to dominate one market niche as much as possible, thus matching production costs, locations, price and product to maximize the ROI on that combination. Where as Marketing tactics is the tactics that are used by the TARIK FOODS or say any organization for its promotion of a particular product. In TARIK FOODS the whole concepot is to focus on the dominance of the market in the area and the adjoining areas in the particular segment of food business that they do, thus they lay down their marketing tactics in sucha manner that they bring out the best outcome from the straatergies of marketing that they lay down that helps them position their own organization at a place that helps them to expand their profits and help them grow and be positioned at a dominating position in the market. 2.3) Analyse the merits of relationship Marketing in TARIK FOODS strategic marketing strategy Retaining customers for the long-term offers always benefits this is what TARIK FOODS has in mind when the stratergies are laid down by the management. The aim is for the company to obtain life time customer. Some of the merits of relationship marketing which TARIK FOODS belives is it includes :- Loyal customers will recommend your business to others, thus expanding your business for you. Loyal customers are willing to try some of your new products, because they trust you. Customers will be willing to pay more for your services/products if there are adjustments in pricing because they are loyal to you and trust your services/products. Loyal customers will tell you about problems with your products/services enabling to improve your products/services. The ultimate benefit will be an increase sales, market share and dominance. Task 3 Using of the strategic marketing techniques In TARIK FOODS the appropriate use of the strategic marketing techiniques is very essentioal for the success of the branch. As they belive in dominating the market , so they have this thing in mind that they have to use the strategic mareting techniques to the success as its implementation will only bring out a result. 3.1) Marketing techniques by TARIK FOODS There are a few small types of marketing techniques but very effectively used by the TARIK FOODS , this ascertain growth opportunities in the market for TARIK FOODS. The below mentioned techniques are used by TARIK FOODS :- Outdoor Advertising:  Hoardings and roadside boards are put up so that displays their exsistance and their current offers. This is quite effective for displaying a marketing message or introducing a new brand among public . The Management believes that the probability of message transmission is strong with outdoor advertising. Brochures and Leaflets:  Brochures and leaflets let them reach out to specific customer group through  the direct marketing, means  these can be distributed by hand to specific groups of people. This allows the management a guaranteed message delivery.May it be a particular offer that is running in the outlet or say a particular rate reduction in the offering. Internet Search Engine Marketing:  This specific type of marketing lets them reach out to targeted audiences with specific interest for their variety of eatable products and also lets the customers know about their customer service experiance. This often leads to product awareness and even sales in many cases. Search engine optimization and paid search marketing are two most effective methods utilized by TARIK FOODS for the stratergy of their marketing. 3.2) Plan how to use marketing strategy options in the market where tarik foods is operating MARKET DOMINANCE STRATEGIES Looking at the way the area has been dominated by TARIK FOODS the market dominance strategy is the one which will suit the management style of interest for them . As they have been dominating the market in the area, as well as in the surrounding also. Typically there are four types of market dominance strategies that they should consider: They are à ¢Ã¢â€š ¬Ã‚ ¢ Market leader: It typically is the industry leader in developing innovative new business models and new products (although not always). Of the four dominance strategies, it has the most flexibility in crafting strategy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main options available to TARIK FOODS are: Expand the total market by finding   Ã‚  New users of the product or more usage on each use occasion Protecting TARIK FOODS existing market share by: Developing new product ideas and improved customer service and improved distribution effectiveness as well as reduce costs Expand TARIK FOODS market share: By targeting one or more competitor and without being noticed by government regulators à ¢Ã¢â€š ¬Ã‚ ¢ Market challenger:- A market challenger is a firm in a strong, but not dominant position that is following an aggressive strategy of trying to gain market share. It typically targets the industry leader (for example, Pepsi targets Coke), but it could also target smaller,more vulnerable competitors. TARIK FOODS should ssess the strength of the target competitor. Considering the amount of support that the target might muster from allies. Choose only one target at a time. Find a weakness in the target Position. Attack at this point. Consider how long it will take for the target to realign their resources so as to reinforce this weak spot. Launch the attack on as narrow a front as possible. Whereas a defender must defend all their borders,an attacker has the advantage of being able to concentrate their forces at one place. Launch the attack quickly, and then consolidate.Some of the options open to a market challenger are: price discounts or price cutting line extensions Introduce new products Reduce product quality Increase product quality Improve service Change distribution Cost reductions and Intensify promotional activity à ¢Ã¢â€š ¬Ã‚ ¢ Market follower:- A market follower is a firm in a strong, but not dominant position that is content to stay at that position.The advantages TARIK FOODS will derive from these strategies are: No expensive RD failures   No risk of bad business model   Best practices? are already established   Able to capitalize on the promotional activities of the market leader   Minimal risk of competitive attacks Market nicher:- In this niche strategy TARIK FOODS should concentrates on a select few target markets. It is also called a focus strategy. TARIK FOODS tend to be in high value added market and are able to obtain high margins. TARIK FOODS tend to be highly focused on a specific market segment. TARIK FOODS tend to market high end products and are able to use a premium pricing strategy. TARIK FOODS tend to keep their operating expenses down by spending less on RD, advertising, and personal selling. 3.3) Create appropriate strategic marketing objectives for the market where TARIK FOODS is operating TARIK FOODS should look into the following strategic marketing objectives :- Purpose of setting OBJECTIVES is to  Convert TARIK FOODS into market performance targets  creating yardsticks to track market/sales performance. Establish performance goals requiring stretch  . Also they should push firm to be inventive, intentional, focused   products/services setting CHALLENGING but ACHIEVABLE objectives  such as SALES MARKET   SHARE DISTRIBUTION PROFIT/SALES   RATIO TWO TYPES OF OBJECTIVES NEEDED Outcomes that relate to improving firms financial performance Outcomes that will result in greater competitiveness stronger long-term market position Financial Objectives Strategic Marketing   Objectives example :- STRATEGIC   MARKETING   OBJECTIVES improve   market   share position as the number one .  Build a strong brand name   in growing   market develop new   products that women need and want.  Explore the market   to develop   international   market.  Increase   the   distribution   coverage to   maximize   sales.Increase   the   gross   profit   margin   by   Ã‚  5 %. CRAFTING A MARKETING   STRATEGY Strategy-Making concerns HOW to  develop strategy   to   achieve   Ã‚  desired the brand   acceptance   Ã‚  objectives   Position all   products to   win a competitive advantage   devise   a   channel   strategy   to   meet   outsmart   Ã‚  competition and devise   a   incentive   strategy   to   Ã‚  stimulate   the   trade/distributors also devise   a   retail   strategy   Ã‚  to   Grow the company   business Task 4 Changes in the marketing environment   Ã‚  Marketing environment comprises of the combination of two words marketing and environment. Marketing means responding to the needs and demands of the consumers to provide optimum satisfaction. Similarly environment refers to external factors influences and organizational power which is related to the aim and effective working of a firm. Thus marketing environment refers to external or macro factors and forces which not only influence a company but also the components which affect the consumers analyzing its trend and impact on the operations and performance of the company. 4.1) Impact of changes in the external environment on the marketing strategy of TARIK FOODS The impact of EXTERNAL ENVIRONMENT has a very big change on the marketing stratergies in TARIK FOODS Considering the taste : Looking at the type of the people that live close by in a specific area the management in TARIK FOODS , takes utmost care while laying down the selling stratergy, so that the likes and dislikes of the people who will be eating and buying are matched appropriately. Atmospheric Change : The Cliate change forces the TARIKK FOODS to sell those food stuff which are the thing that are more preferred by the people who eat and buy the products . As this enables the management to get a high amount of sales for achieving the stratergic targets of their strategic marketing . 4.2) Conduct an internal analysis to identify current strengths and weaknesses in TARIK FOODSs marketing strategy Looking into the swot analysis of the strengths and weaknesses of TARIK FOODS , it can be observed the following. SWOT analysis of TARIK FOODS Weaknesses On performing a SWOT analysis of TARIK FOODSs the weaknesses,that can be seen are like Its very small in the amount of business it does when compared with the big wigs in the same industry Its serving a few selected categories of people , where in a larger chunk of people are left out Its looking more towards the market dominance and less towards the customer service TARIK FOODS is bound to reveal several weaknesses. One example, of many, is the amount of fossil fuel used in its transport network. With increasing oil prices,   TARIK FOODS needs to keep a close eye on transport costs. Another weakness come from TARIK FOODSs dependence on the UK grocery market. Hence, it is increasing its foreign outlets and selling other goods. SWOT analysis of TARIK FOODS Strengths TARIK FOODSs strengths in grocery retail allow it to compete easily with local businesses . This has led to its brand name and financial power becoming strengths in themselves. This has led to many more stores being built at the nearby areas as well, leading to geographical strength. The following strengths can be seen : The ability to perform with terms of revenue generation The abilty to deliver to customer at times when the other stores cant deliver The model of successful implementation of the Strategic marketing techniques. 4.3) Propose strategic marketing responses to key emerging themes TARIK FOODS marketing strategy The responses to the strategic marketing of the key themes that are emerging from TARIK FOODS , marketing strategy are very special in terms looking at their market capture in the area. They are also having a very good and healty competition in the industry , which is giving a run for the money to even the best known , international brands of food outlets and the product selling industry with in the area.

Foreign Aid :: essays research papers

Foreign Aid The United States of America is a wealthy nation. We are also a nation that reaches out to the poverty-stricken world, lending financial aid in ridiculous amounts to these shambled countries. The burning question of the moment is: how effect is our foreign aid, and what can we do to improve its efficiency? The answer is quite a difficult one, if it even exists at all. Foreign aid has been lent to these broken countries for over half of a century. Billions of dollars has been poured into this defunct outlet, with nothing really to show for it. The thing one must understand about foreign aid and where and how it is spent is that all of these subsidies are given directly to the government. The thing is, this government might not have the purest intentions. More than once, the recipients of this aid have been accused of wasting foreign aid on palaces and their decadent lifestyle, in general. We know foreign aid doesn’t work the way it should, yet we make no strides towards improving it at the expense of our own taxpayers. Another reason why foreign aid is ineffective is that it leads the inhabitants of the poor, ran-down country to believe that they simply cannot do it on their own. They have to rely on our money to get anything going, which is a dangerous game. We’re not letting these countries stand on their own feet, and that isn’t good for them, and it damn sure isn’t good for us. What if one of these countries that we’re pouring money into becomes powerful and acquires nuclear weaponry? If we cut funding, they might become belligerent towards the United States, and then what? We give them more money, like some kind of hostage with a knife to our throat? As Bauer wrote in his book, The Development Frontier in 1991: â€Å"Economic achievement depends on personal, cultural, social, and political factors†¦ and the policies of rulers. It diminishes the people of the Third World to suggest that unlike the people of the West, they cannot achieve it without subsidies.â⠂¬  Imagine pouring millions upon millions of dollars into an interventionist state with counterproductive economic policies such as high taxes, spending and borrowing, excessive regulation, protectionism, inflation, price controls, land collectivization, and outright corruption. They’re going to be able to avoid a civil rebellion through quelling the hunger of the masses with our

Long-Range Career Objectives Essay

Please provide a statement outlining your immediate educational and long-range career objectives in relation to your chosen field. If there is a particular faculty member with whom you wish to study, please give that person’s name and explain why you want to study with that person. You may also wish to include other information, such as any undergraduate research experience, internships, or other experiences you may have had to document your preparation for advanced study in your chosen field. My future plan is to achieve the CPA of America and work in a renown accounting firm or in the finance department of companies. I think by learning in your school can give me a better opportunity fulfill my future professional development. What’s more, by learning taxation and accounting for two years in my own country, I developed a personal interest in those fields. I believe America’s outlook and teaching of accounting is very unique and efficient. In order to have a bet ter understanding of this concept I would like to study at your school. Here I want to share my internship experience with you. I was fortunate to be chosen as an intern in the taxation department of Deloitte Touchà © Tohmatsu. My job here is to assist the senior manger to do some search and document revised work. Working here not only gives me a better understanding about my professional knowledge but my future career development. It also gives me a chance to find out how a successful company operates and what makes a qualified staff for that company. The DTT has very comprehensive and effective information sharing and communication system. In which it will make sure every staff member has easy access for use. For instance, I was only an intern there, but I can visit every internet resource and store documents in all the DTT†s firms in China. In addition, I can make a direct conversation to my co-workers, including the partner of the company, immediately if needed. The significance of these systems not only let us do our work efficiently and quickly, but also send messages to all its workers that â€Å" we have confidence on your professional ethics and we are ready to listen to your advises all the time.† The true thing is DTT always regard all its staff members as a part of the company, I think that is why employees are hard working on a daily basis. I think the most important character of a DDT employee is initiative. Compared to waiting for a job assignment , we should be eager for a work opportunity and find something to do when we are not occupied. This internship taught me that I should show my capability and my willingness to my job at the same time. Although I am no longer working in DTT China, I am the one equal member of initiative that seeks further study opportunity in your university. I hope this piece of writing could give you a better understanding of my personality to consider my application.

Movie Genres Vocabulary Lesson for English Learners

Movie Genres Vocabulary Lesson for English Learners Movies (or films) have become an important part of almost everybodys life. Hollywood, Bollywood and many other film centers make a wide variety of films to keep us entertained. This lesson focuses on encouraging students to discuss some of their favorite films by asking students to discuss examples of different  films they like. Next, students write short plot summaries to share with each other.   Aim: Conversation about films to practice and learn new vocabulary related to movies / films Activity: Initial conversation followed by group work for writing practice Level:  Intermediate Outline:   Start the lesson by asking students which type of films there are. Make a few suggestions of recent films using some of the film types to get students started.  Provide a sheet with quick definitions of different film types.  Have students get into small groups and try to come up with at least one film for each type of film.Introduce the idea of a plot. As a class, choose a movie with which everyone is familiar. Write a  quick plot summary together on the board.Each student then chooses a film and writes a short plot summary for the film.Have students get into pairs.  Students describe their chosen films to each other. Students should take notes on each others films.Students switch partners and describe the plot of their first partners film to another student. Speaking About Movies / Films Exercise 1: Movie Types   Try to come up with one example for each type of film. Exercise 2: Plot Summary   You can describe movies by speaking about their plot. Think of a movie youve enjoyed and write up a plot summary.   Plot The plot is the general story of the movie. For example,  Boy meets girl. Boy falls in love with girl. Girl doesnt love boy back. Boy finally convinces girl that hes the right guy.   Types of Films Provide students with these brief descriptions of the following common film genres. Horror   Horror films feature lots of monsters such as Frankenstein, or Dracula. The object of horror films is to make you scream and be afraid, very afraid! Action Action films are films in which the heroes have lots of battles, do incredible stunts and drive fast.   Martial arts Martial arts films feature martial arts such as Judo, Karate, Taekwondo and so on. Bruce Lee made very famous martial arts films. Adventure Adventure films are like action films, but they take place in exotic places. Adventure films include films about pirates, historical adventures such as sailing around the world and space exploration.   Comedy There are many different types of comedy films. In general, comedies make you laugh - a lot! Romance Romance films are love stories made to melt our hearts with stories of people finding each other and falling in love. Many romances are romantic comedies. Romantic comedy Romantic comedies are sweet films that include romance, but also lots of funny moments as well.   Mockumentary A mockumentary is a type of joke documentary. In other words, the film is like a documentary, but about something that doesnt really exist. Mockumentaries are often comedies.   Documentary   A documentary is a film that investigates some real-life story that is very interesting for a number of reasons. Many documentaries look at the causes of world problems  or new types of scientific discoveries.   Animation Animation films are sometimes cartoons such as Disney films. However, with computer animation, many cartoons are now animation films. Animation films use computer graphics to make elaborate stories of adventure, comedies, and more.   Biographical Biographical films focus on someones life story. These films are usually about very famous people. Biographical films are also often documentaries.   Disaster Disaster films are a type of adventure film. Unfortunately, disaster films focus on horrible things happening to us like the end of the world films of 2012. Superhero Superhero films are also a type of adventure film. These films feature superheroes from comic books such as Superman, Batman, and Spiderman. Science-fiction Science-fiction films are set in the future and might be about other planets, or just about the future of our planet Earth. Science-fiction films often feature many elements of adventure films such as chases and battles. Drama Drama films are often sad stories about difficult situations in life such as fighting cancer or difficult love stories.   Historical drama Historical dramas are based on real events that happened in the past that are historically important. Thriller Thrillers are spy or espionage stories that are similar to adventure films, but often feature international spy rings, or countries trying to find out secrets about each other.   Detective story Detective stories focus on solving crimes. Usually,  there is a detective who must find out who committed a crime before the criminal commits other horrible crimes.

Free Essays on Populism

Populism is a movement begun in the mid-1890s by farmers and other rural residents at the time. It quickly gained strength and has undergone many changes since then. It has not only changed in its views, but also in the political parties who utilize it not as an ideology but rather as a mode of persuasion. Populism is defined in the book as a language whose speakers see the people as one and not as a people bound by class restrictions, who see the elite politicians who oppose them as self-serving, and who wish to bring these "average people" together to fight against the overbearing powers of the political elite. Populist speakers voiced their discontent with elites who ignored, corrupted, or betrayed the ideal of American democracy, which consisted of rule by the common people. After the farmers created what we know as populism in the mid-1890s, there was a parting of the ways. In the early twentieth century, farmers' enthusiasm waned but two other groups' did not. These groups cons isted of the wage earners and the evangelic churchgoers. They argued that unions were now the best representation of the "average man". At the same time, middle-class Protestants were mounting campaigns as well. This was the first transition of the populist movement. . The second transition came in the late 1940s when populism began a migration from Left to Right. Conservative groups and politicians altered the speeches once given by reformers and radicals. Many reasons are given as to why this transition took place. Some of these included: the onset of the Cold War, the fact that most white Americans came to see themselves as middle-class consumers and taxpayers, and the growth of evangelical churches whose political stance was as conservative as their theology. Gradually and unevenly, a conservative populism emerged that promised to defend devout, middle-class communities against the governing elite. Populism is, in my opinion, a necessary component of d... Free Essays on Populism Free Essays on Populism During the late 19th century, the Populist Party began to materialize. In earlier years, economic depression in the western and southern portions of America had devastated many farm families. After bad seasons caused by drought many of these farmers began to fall heavily into debt. Frustrated as well as upset, their anger was further fed by discontent with railroads, manufacturers, lenders, and many others. In the early 1890s, alliances of farmers pulled together to form the People’s party. The first prominent populist in government was William Peffer. In 1890, this Kansan became the first populist senator. Continually growing, the People’s Party was soon established as a national party through a merger of the Farmers’ Alliance and the Knights Of Labor. Meeting in Omaha, the Populists took on a policy demanding free silver, graduated income tax, and government ownership of the telephone, telegraph, and railroads. Soon after, this third party nominated James Weaver for presidency in the election of 1892. Winning over a million popular votes and 22 electoral votes, this candidate became one of the few gain so many votes for a third party. Although they did not pull a victory, the Populist Party managed to gain much publicity. In the eastern, more urban portions of America, populism was not as â€Å"poplar†. The party’s main support came from six midwestern and western states. The south also refused to join this new party. A main reason was because more than a million members were black. Because of support from only a few states, the Populist Party began to lose it original spark. By 1896 the party was beginning to fall apart. Two main factions, â€Å"mid-roaders† and fusionists developed. Fusionists pushed for fusing with democrats in favor of free silver policies. Mid-roaders did not take firm enough stands to merge into other parties. Instead they kept politics that were in between those of the two larger parties. In an att... Free Essays on Populism Populism is a movement begun in the mid-1890s by farmers and other rural residents at the time. It quickly gained strength and has undergone many changes since then. It has not only changed in its views, but also in the political parties who utilize it not as an ideology but rather as a mode of persuasion. Populism is defined in the book as a language whose speakers see the people as one and not as a people bound by class restrictions, who see the elite politicians who oppose them as self-serving, and who wish to bring these "average people" together to fight against the overbearing powers of the political elite. Populist speakers voiced their discontent with elites who ignored, corrupted, or betrayed the ideal of American democracy, which consisted of rule by the common people. After the farmers created what we know as populism in the mid-1890s, there was a parting of the ways. In the early twentieth century, farmers' enthusiasm waned but two other groups' did not. These groups cons isted of the wage earners and the evangelic churchgoers. They argued that unions were now the best representation of the "average man". At the same time, middle-class Protestants were mounting campaigns as well. This was the first transition of the populist movement. . The second transition came in the late 1940s when populism began a migration from Left to Right. Conservative groups and politicians altered the speeches once given by reformers and radicals. Many reasons are given as to why this transition took place. Some of these included: the onset of the Cold War, the fact that most white Americans came to see themselves as middle-class consumers and taxpayers, and the growth of evangelical churches whose political stance was as conservative as their theology. Gradually and unevenly, a conservative populism emerged that promised to defend devout, middle-class communities against the governing elite. Populism is, in my opinion, a necessary component of d...

Research Methodology Paper Example | Topics and Well Written Essays - 2500 words - 1

Methodology - Research Paper Example Introduction Violence in the schools is recognized to be one of the major issues in terms of social malpractice. Violence in the schools not only affects students in the processes of their learning and well-being but also has a long-term impact on their later life as well as achievements. Violence in the schools unfavorably affects the behavior of the victim students. There are various ways through which violence can be committed in schools. The most commonly identified school violence acts include bullying, gang violence, assault and slapping among others (Centers for Disease Control and Prevention, 2012). The violent acts in schools may lead to homicide incidents and injuries which undesirably tend to influence the psychological as well as physical health of victim students. In this regard, certain procedures or methods should be adopted with the intention of mitigating the issue of violence in the schools. There are various research methodologies or approaches which can be used to recognize violent acts executed in schools and determine procedures on the basis of which these uncalled-for acts can be mitigated or prevented. The research methodologies or approaches which can be adopted in this proposed research study will assist in identifying violence in the schools and devising appropriate measures to eliminate or lessen these issues. There are various types of research approaches which include qualitative research method, quantitative research method, inductive approach and deductive approach. Moreover, these research approaches aid in drawing findings on the basis of the analysis of collected data. Data can be collected through two procedures which entail primary as well as secondary data collection methods (University of Bradford, 2012). Prevailing Preventive Measures in Place A number of school authorities have formulated various forms of prevention plans and procedures with the intention of averting or minimizing school violence. The various prevention plans which are formulated and implemented by schools are as follows: Developing Safe and Responsive School Climate Many authorities of schools have initiated and followed certain specific plans with the intention of offering better school climate for students. These schools have adopted classroom management and conflict resolution programs in order to mitigate violence. These programs have facilitated schools in providing better education and learning environment for students (Skiba, Boone, Fantanini, Wu, Strussell & Peterson, 1999). Early Identification and Early Intervention for Students At-Risk for Violence Administrators of schools and teachers should identify any possibilities related to violence at an early stage so that these issues can be mitigated promptly without any delay before the actual occurrence of violence. Upon the identification of any kind of alienated behaviors amid students, they should be offered with adequate mentoring as well as counseling supports in order to minimize or decrease their aggressive behavior. In this respect, the students are likely to develop a self-esteem and social manner (Skiba, Boone, Fantanini, Wu, Strussell & Peterson, 1999). Effective Responses to School Disruption or Crisis At the same time, many school authoritie

Marketting Analysis of Usitrip Travel Company Essay

Marketting Analysis of Usitrip Travel Company - Essay Example a procuratorate official website to verify), has been always get the federal business bureau (BBB) certification for grade A highest reputation ratings. 1) Tourism is a growing industry (4% annually). The United States tourism market is large and the U.S. visa is one year multiple entry visa, as long as the period of validity of the visa, tourists can visit the United States for many times, it also makes the United States tourism demand to be strong. The companys target customers are high-income earners (min. $75,000 for a single person), health-conscious individuals interested in popular overseas tour. These are lawyers, bankers, executives, doctors and business owners. The major purchasers are located in urban areas within major China cities. There is fast development in the business sector and expanding interest. Additionally, more specialty markets are developing. At first, it will be hard to rival experienced suppliers, particularly the business pioneers. However, target market is an exploitable niche, and our service is differentiated. Target market individuals will have comparative activity premiums, more disposable income and less effect on cost. We will provide luxurious service with prestige value. Our prices will be out of reach for the majority of overseas travelers. Administration will be valued based upon luxury contender costs and the quality included of our advertising. Suppliers that offer offering luxury services like our own do as such at costs like not ours. We are intensely evaluated in the luxury market. Since we engage luxury and hence a littler business, volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin. Abroad visit has been working for a while now. The treks have been generally welcomed, and advertising is presently critical to its proceeded with achievement and future benefit. The fundamental business need is hard adventure trips for the affluent customer. This target market